Peak Demand

Rather than push towards ever more esoteric frontiers, the [large private oil companies] might do better to slim down and turn away from the oil that they prize so highly but that the world may no longer want ever more of—and that others can exploit equally well.

 …says The Economist in a recent article on peak oil in the demand side. The startup I was working for over a year ago wanted to prepare the oil giants for exactly this future.